How to teach kids about Advertising

Our children learnt that it is important for a business to advertise if it wants to succeed.

As Warren Buffett says, “When a business advertises, it builds its brand and gains a larger share of the customer’s mind.” No matter how good the products are, a business may not be able to make sales if no one knows what it is selling.

We use the concept of the Purple Cow by Seth Godin to introduce children to the idea of “differentiation”.

As Seth Godin says, “When you drive by a heard of cattle they all look like cows and it doesn’t seem out of the ordinary.  But if you drive by a heard and standing in the field is a Purple Cow you have to tell someone because it is so different.  When something forces you to remark on it, by definition it is remarkable.  This is what your new business strategy should be focusing on, finding ways to make your customers talk about your products to their friends.”

©Kids at Switch©Kids at Switch©Kids at Switch

So when we asked them, “What is a Purple Cow in your life?” Here are some of their responses…

Ben & Jerry’s Ice Cream 
“It has real big chunks of chocolates!” Mr 9

Smiggle Smelly Erasers
“They all have different smells. Blue one is my favourite, it smells like berry!” Mr 8
Transformers
“Transformers!!! Because it’s cool!!” Mr 5
And this one melt my heart
“Kids at SWiTCH!” Miss 12
The children then had the opportunity to pitch their product to the class. Within their speech they needed to include:
– The characteristics of their product (what)
– Why is it different
– How can their product solve a problem
– Who would their target market be
– How would they advertise it
©Kids at SwitchKids at Switch
©Kids at Switch©Kids at Switch©Kids at Switch
©Kids at Switch©Kids at Switch
©Kids at Switch

When we spend time teaching these kids about advertising, they teach us about creativity. They were fearless in letting their minds wonder and they shared so much excitement bouncing their ideas freely with each other.

Watch out for these kids, they are doing some incredible things!!!

©Kids at Switch

About Kids at SWiTCH

Changing Education through Fearless Innovation.

13 comments

  1. I am extremely impressed with your writing skills and also with the layout on your weblog. Is this a paid theme or did you modify it yourself? Anyway keep up the excellent quality writing, it is rare to see a great blog like this one these days..

  2. For a long period, tracking your blog which has a developing curiosity. Jots down interesting, the particular topics that rarely any person would like to take. I love the item! A number of my buddies include verified this specific evaluate! Continue!

  3. Just desire to say your article is as astonishing. The clarity in your post is simply nice and i could assume you are an expert on this subject. Well with your permission let me to grab your feed to keep up to date with forthcoming post. Thanks a million and please carry on the gratifying work.

  4. I’m often to running a blog and i really appreciate your content. The article has really peaks my interest. I’m going to bookmark your website and preserve checking for new information.

  5. Fantastic beat ! I would like to apprentice whilst you amend your site, how could i subscribe for a weblog web site? The account helped me a acceptable deal. I were tiny bit familiar of this your broadcast offered brilliant clear idea

  6. I want to express thanks to you just for bailing me out of such a circumstance. Just after scouting through the internet and seeing thoughts which were not productive, I believed my life was done. Living without the presence of answers to the problems you’ve resolved by way of your good report is a crucial case, and the ones that might have in a negative way damaged my entire career if I had not discovered the blog. Your own skills and kindness in taking care of a lot of things was precious. I’m not sure what I would have done if I had not come upon such a point like this. I can now relish my future. Thanks so much for this impressive and results-oriented help. I won’t be reluctant to recommend the blog to any person who would like counselling on this situation.

  7. So what can My answer is, Now i am stunned that we was able to find this site precious data pots! You can see the knowledgeable about things, simply because whatever you ended up being genuine!

  8. I’m impressed, I hardship to utter. In point of fact not often solve I encounter a weblog that’s each educative and entertaining, and allow me inform you, you have got attain the nail proceeding the head. Your thought is excellent; the difficulty is something that not sufficient people are speaking cleverly on the subject of. I am fantastically happy that I stumbled throughout this in my get representing impressive regarding this.

  9. Hmm is anyone else having problems with the images on this blog loading? I’m trying to find out if its a problem on my end or if it’s the blog. Any feedback would be greatly appreciated.

  10. Top-notch post it really is surely. My friend has been awaiting for this content material.

  11. Wow, incredible blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your website is wonderful, as well as the content!

  12. I just want to mention I’m new to weblog and absolutely enjoyed this blog. Likely I’m going to bookmark your site . You absolutely come with fabulous articles and reviews. Bless you for sharing your website page.

  13. You have some genuinely beneficial information composed here. Good job and keep posting good stuff.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: