How to teach kids about Advertising

Our children learnt that it is important for a business to advertise if it wants to succeed.

As Warren Buffett says, “When a business advertises, it builds its brand and gains a larger share of the customer’s mind.” No matter how good the products are, a business may not be able to make sales if no one knows what it is selling.

We use the concept of the Purple Cow by Seth Godin to introduce children to the idea of “differentiation”.

As Seth Godin says, “When you drive by a heard of cattle they all look like cows and it doesn’t seem out of the ordinary.  But if you drive by a heard and standing in the field is a Purple Cow you have to tell someone because it is so different.  When something forces you to remark on it, by definition it is remarkable.  This is what your new business strategy should be focusing on, finding ways to make your customers talk about your products to their friends.”

©Kids at Switch©Kids at Switch©Kids at Switch

So when we asked them, “What is a Purple Cow in your life?” Here are some of their responses…

Ben & Jerry’s Ice Cream 
“It has real big chunks of chocolates!” Mr 9

Smiggle Smelly Erasers
“They all have different smells. Blue one is my favourite, it smells like berry!” Mr 8
“Transformers!!! Because it’s cool!!” Mr 5
And this one melt my heart
“Kids at SWiTCH!” Miss 12
The children then had the opportunity to pitch their product to the class. Within their speech they needed to include:
– The characteristics of their product (what)
– Why is it different
– How can their product solve a problem
– Who would their target market be
– How would they advertise it
©Kids at SwitchKids at Switch
©Kids at Switch©Kids at Switch©Kids at Switch
©Kids at Switch©Kids at Switch
©Kids at Switch

When we spend time teaching these kids about advertising, they teach us about creativity. They were fearless in letting their minds wonder and they shared so much excitement bouncing their ideas freely with each other.

Watch out for these kids, they are doing some incredible things!!!

©Kids at Switch

About Kids at SWiTCH

Changing Education through Fearless Innovation.


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