Our children learnt that it is important for a business to advertise if it wants to succeed.
As Warren Buffett says, “When a business advertises, it builds its brand and gains a larger share of the customer’s mind.” No matter how good the products are, a business may not be able to make sales if no one knows what it is selling.
As Seth Godin says, “When you drive by a heard of cattle they all look like cows and it doesn’t seem out of the ordinary. But if you drive by a heard and standing in the field is a Purple Cow you have to tell someone because it is so different. When something forces you to remark on it, by definition it is remarkable. This is what your new business strategy should be focusing on, finding ways to make your customers talk about your products to their friends.”
So when we asked them, “What is a Purple Cow in your life?” Here are some of their responses…
When we spend time teaching these kids about advertising, they teach us about creativity. They were fearless in letting their minds wonder and they shared so much excitement bouncing their ideas freely with each other.
Watch out for these kids, they are doing some incredible things!!!